IT and Digital Marketing Officer

Photons Energy Ltd, a leading renewable energy service provider in Arusha, is looking for an enthusiastic IT and Digital Marketing Officer to join our team. This role involves managing our digital marketing strategies, maintaining IT systems, and enhancing our online presence.

Key Responsibilities

Your duties and responsibilities will be but not limited to:

  • Develop and implement comprehensive digital marketing strategies to drive brand awareness and generate leads.
  • Manage and update company websites and social media platforms to ensure consistent and engaging content.
  • Analyze web traffic metrics and optimize campaigns based on insights to improve performance and achieve marketing goals.
  • Design and maintain WordPress websites, ensuring they are user-friendly and up-to-date.
  • Provide basic computer troubleshooting and IT support to staff, ensuring smooth day-to-day operations.
  • Create engaging and compelling content for online promotion, including copywriting for blogs, social media, and newsletters.
  • Coordinate with other departments to ensure consistent branding.
  • Stay up-to-date with the latest industry trends and best practices in IT and digital marketing.

AI Integration:

  • Leverage AI tools and technologies to enhance digital marketing strategies and IT operations.
  • Implement AI-driven analytics to provide insights and improve decision-making processes.
  • Stay updated on the latest AI trends and incorporate relevant advancements into the company’s practices.

Graphics Design:

  • Create visually appealing graphics for digital marketing campaigns, social media posts, and the company website.
  • Design marketing materials such as brochures, banners, and ads.
  • Collaborate with the marketing team to ensure consistent branding across all platforms.


  • Proven experience in IT and digital marketing, with a strong portfolio of successful campaigns and projects.
  • Deep understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and web analytics tools such as Google Analytics.
  • Proficiency in IT systems, including network administration, software installation, and troubleshooting.
  • Advanced skills in digital marketing tools, including social media management platforms, email marketing software, and content management systems (e.g., WordPress).
  • Excellent communication and copywriting skills, with the ability to create engaging content tailored to various audiences.
  • Strong creative skills, with experience in graphic design and video editing being a plus.
  • Attention to detail and the ability to manage multiple projects efficiently, meeting deadlines consistently.
  • A Diploma or Degree in IT, Digital Marketing, or a related field.
  • Knowledge of AI technologies and their applications in digital marketing and IT.
  • Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).

Arusha Tanzania

Application Deadline: 18th July 2024

To Apply: Submit your resume to with the subject line “IT and Digital Marketing Officer”

We look forward to reviewing your application and welcoming you to Photons Energy Ltd!

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